Cut the Noise.
Drive the Bottom Line.
The Marketing Fixer’s Snapshot
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Executive-level strategic oversight on a flexible part-time basis, In-House Hands-on Taskforce
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Structural Audits, Identifying bottlenecks, establishing KPIs, restructuring teams
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Financial Governance - budgeting & forecasting that prioritizes revenue growth
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Building 360-degree marketing plans & Strategic Frameworks to revitalize market presence
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Creative Art Direction - visual storytelling, from on-site shoot management to final mood board execution
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Hands-on execution of SEO, website Management & transitions, data-driven digital & Social planning, Advanced Copywriting
Fractional Marketing Director and Strategic Fixer for Global Hospitality & Travel
The "Fractional" model allows hospitality brands to access executive-level expertise without the overhead of a full-time C-suite hire.
I offer hospitality companies the caliber of a full-time Marketing Director with the flexibility of a consultancy model, available for short term in-house integration, taskforces, or ongoing advisory.
I bridge the gap between high-level strategy and the fine details of creative execution, ensuring every touchpoint reflects luxury standards. Over nearly two decades, I have evolved alongside the digital revolution and I have single-handedly executed every facet of the marketing mix.
My value lies in being a high-level strategist who is equally comfortable—and highly skilled—at getting "hands-on" with the tools.
Services
The caliber of a full-time Marketing Director with the flexibility of a consultancy model
Provide executive-level oversight for new brands or brands in transition
Hands-on taskforce integration and transition support - in cases of lean staffing or interim gaps, I provide full "in-house" support
Precision-driven budgeting, forecasting, and the creation of annual marketing plans aligned with business revenue goals
Help you hire the right talent, restructure existing teams for better efficiency, establish clear KPIs and P&Ps (Policies & Procedures) as well as train the team
Strategic frameworks and brand makeovers: develop robust P&Ps, annual marketing objectives, and 360-degree brand, digital marketing plans, and social media calendars as well as breathe new life into "tired" brands through fresh positioning and strategic pivots
A high-level strategist who gets "hands-on" with the tools
Art Direction (Concept to Completion): I don't just hire photographers and videomakers; I plan the mood boards, manage the shoot on-site, and direct the final edit to ensure the brand’s soul is captured
Full-cycle management of websites and transitions, SEO optimization, and data-driven digital planning, including support with handling external agencies
Advanced Copywriting: From the nuances of a press release to high-conversion website copy and sophisticated B2B - B2C newsletters, I craft the narrative personally
Hands-on creation of social media strategies and editorial calendars that bridge the gap between "aesthetic" and "effective"
Full-Stack Marketing Plans: I build and execute 360-degree plans for hotels, Michelin-starred restaurants, spa concepts and destinations, ensuring every channel is synchronized
LET’S GET TO WORK
Marketing in the ultra-luxury segment is often cluttered with vanity projects. My approach is different: Revenue-oriented marketing.
I'm Guia, your Marketing Fixer. Nice to meet you
With 17 years of experience leading hospitality brands, I’ve learned that the best results come when you stop treating marketing as a series of 'tasks' and start treating it as a high-performance engine.
Inspired by the discipline and precision of world-class culinary icons, I enter your business to identify bottlenecks, cut through the noise, and fix the 'kitchen'. My goal is to transform your marketing department into a high-yield operation that prioritizes revenue and brand equity in equal measure—giving you the caliber of a full-time Director with the agility and hands-on mastery of a specialist.
Contact Me
Interested in working together? Fill out some info and I will be in touch shortly. Can’t wait to hear from you!