FAQs
What exactly is a "Fractional Marketing Director"?
1
It is a model that allows you to access C-suite level expertise without the overhead of a full-time executive hire. I integrate into your leadership team on a part-time or retainer basis, providing the same strategic oversight and accountability as a full-time Director, but with much higher flexibility.
How is a "Fixer" different from a traditional marketing consultant?
2
Most consultants provide a report and leave the implementation to your team. As a "Fixer," I don't just advise — I execute. I get into the "kitchen" to identify bottlenecks, fix SEO, art-direct shoots, and restructure teams myself. I am a practitioner, not just a theorist.
We are currently short-staffed. Can you help with the daily workload?
3
Yes. My Hands-On Taskforce service is specifically designed for this. I step in during staffing gaps or pre-opening phases to manage the day-to-day — from copywriting to campaign management —ensuring you lose zero momentum while you hire or transition.
Do you take on smaller, one-off projects or only long-term roles?
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I absolutely welcome smaller collaborations. My Digital & Content Sprints are designed exactly for this. Whether it’s art-directing a single photoshoot, an SEO overhaul, or a 12-month strategic roadmap, these smaller projects are a great way for us to achieve an immediate "win" for your business. Many of my long-term fractional roles can begin as a single targeted project to prove the value of the "Fixer" approach.
How quickly can we expect to lay out a strategy?
5
I hit the ground running from Day 1. My process begins with a 72-hour Audit to identify your most urgent "pain points". By the end of the first week, we have a clear Action Roadmap of what needs to be fixed and the ROI we are aiming for.
Do you work with our existing agencies?
6
Absolutely. I bridge the gap between high-level strategy and agency execution. Because I understand the "back end" of digital marketing (SEO, Meta Ads, Web Dev), PR or Social Media, I can manage your external partners effectively to ensure they are delivering according to your standards, guidelines and ultimate goals.
What is the typical duration of a project?
7
It depends on the need. Fractional roles usually run for a minimum of 3 months. Short-term taskforces typically last 4–12 weeks. For specific needs like a Brand Makeover or Digital Sprint, we work on a project-based timeline with a ready-to-execute 12-month roadmap as the deliverable.
Is your service available for international properties?
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Yes. While I am based in Italy, I am available globally. I have spent 17 years working across North American, European and Asian luxury markets, and I am fluent in English, Italian, French, and Spanish.
You can reach me anytime via our contact page or email guia@themarketingfixer.it - I aim to respond quickly, usually within one business day.
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How can I contact you?
You are based in Italy—how does that work with my property’s time zone and location?
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My consultancy is built on the principle of total integration; where I work depends entirely on what best serves your property. When I take on an exclusive Taskforce Integration or a Fractional Leadership contract, I operate on your clock, not mine.
If your project requires an on-site presence, I am available to work in-house at your property to lead your teams from the heart of the operation. However, if you prefer a remote arrangement, I gladly align my working hours with your executive team and local operations to ensure real-time communication and seamless delivery. My priority is providing an elite level of service that adapts to your workflow.